Working Together
Since the beginning of the COVID-19 outbreak in the countries where the Group operates, Unibail-Rodamco-Westfield’s primary focus has been to protect the health and safety of its employees, tenants, and visitors. We are carefully monitoring the latest health guidelines issued by the World Health Organization, national, regional, and local governments and adapt our operations accordingly.
Amidst global pandemic, and faced with the unprecedented challenges of lockdown and self-distancing, we all have had to collectively adapt and organise around new needs. Across the world, our teams demonstrated their unrelenting commitment by engaging in a great variety of solidarity initiatives in support of the communities in which we operate. Through our #KindnessTogether campaign, we were able to maintain contact with our customers and partners, finding new ways to uphold our company’s purpose and Reinvent Being Together.
Now, as we prepare for the gradual resumption of our shopping centres’ activities, our top priority is to ensure our shops can reopen and our customers can enjoy their visit feeling safe and confident everything is in place to protect them. With this in mind, we are launching a new campaign aimed at shoppers and retailers to communicate our strategy to keep them safe, in compliance with the recommendations of the local health authorities.
The #WorkingTogether campaign has a two-fold aim: inform consumers of the gradual reopening of our shopping centres across the globe, and communicate operational messages such as phased opening hours, social distancing guidelines, and increased sanitary measures. It includes in-situ print and digital communication, as well as social media coverage.
Using a tongue-in-cheek tone, #WorkingTogether recalls the playfulness and creativity of our Pan-European “Come Together” marketing campaign launched last autumn, while reflecting the spirit of cooperation and dedication that characterise the way we work across the Group today.
As we prepare to go back to the new normal, we are all working together to make our much-awaited reunion as enjoyable and safe as possible. Welcome back!
Amidst global pandemic, and faced with the unprecedented challenges of lockdown and self-distancing, we all have had to collectively adapt and organise around new needs. Across the world, our teams demonstrated their unrelenting commitment by engaging in a great variety of solidarity initiatives in support of the communities in which we operate. Through our #KindnessTogether campaign, we were able to maintain contact with our customers and partners, finding new ways to uphold our company’s purpose and Reinvent Being Together.
Now, as we prepare for the gradual resumption of our shopping centres’ activities, our top priority is to ensure our shops can reopen and our customers can enjoy their visit feeling safe and confident everything is in place to protect them. With this in mind, we are launching a new campaign aimed at shoppers and retailers to communicate our strategy to keep them safe, in compliance with the recommendations of the local health authorities.
The #WorkingTogether campaign has a two-fold aim: inform consumers of the gradual reopening of our shopping centres across the globe, and communicate operational messages such as phased opening hours, social distancing guidelines, and increased sanitary measures. It includes in-situ print and digital communication, as well as social media coverage.
Using a tongue-in-cheek tone, #WorkingTogether recalls the playfulness and creativity of our Pan-European “Come Together” marketing campaign launched last autumn, while reflecting the spirit of cooperation and dedication that characterise the way we work across the Group today.
As we prepare to go back to the new normal, we are all working together to make our much-awaited reunion as enjoyable and safe as possible. Welcome back!
